In
an unprecedented move, the Ashland, Ohio-based Fin, Feather, Fur
Outfitters has closed the chain’s six stores during the coronavirus
crisis.
The
announcement came Saturday evening in an emotional four-minute and
17-second YouTube video by Mike Goschenisk, the firm’s founder and
president-CEO.
Fin,
Feather, Fur is arguably the largest firearms and ammunition in
northern Ohio, if not the entire state. As a result of the
coronavirus (COVID-19) and the ratcheting of activities that people
do – or allowed to do – along with fears of a social order
break-down, a run on firearms and ammunition is sweeping the country.
This
stampede is particularly evident with ammunition supplies of popular
self-defense handgun and rifle caliber rounds have paralleled those
of hard-to-find bottles of disinfectant spray and toilet paper.
Using
his Wooster store’s firearms room as the video’s backdrop,
Goschenick explains his reasoning.
He
starts with a very short history of Fins’ genesis, and then
emotionally recounts that as a 19year-old he “made a bad decision”
that cost his best friend his life. Goschenick stops for brief
periods as he collects his obviously strained emotions.
Using
that as a catapult to explain the chain’s temporary closing,
Goschenick said the stores have, during this COVID-19 crisis,
“crushed’ every sales record for the firm. This, as potential
buyers that numbered up to 400 at a time stood in lines “for hours”
just to enter the establishments.
That
sort of close contact cuts against the local, state and federal
guidelines which urges people to practice what-is-being called
“social distancing” and also to avoid crowds.
Goschenick
said that when he saw on the news how four members of the same New
Jersey died from the virus, a reflection of what’s truly important
came to the forefront.
“I
need to make sure that I make the right decision now,” Goschenick
says in his You Tube video, “and the right decision was how we can
take care of my employees.”
In
going further, Goschenick said he doubts he could look himself in the
eye should an employee or an employee’s family member were to
succumb to COVID-19 “because I kept the stores opened, continued to
wait on customers.”
“Sooner
or later, someone was going to pay the price,” he said.
Goschenick
did say he was sorry “for the suddenness” of the closing, adding
that the store will begin calling customers with back-ordered
firearms. The store will offer refunds on credit card purchases, if
the customer prefers. Goschenick said.
“It’s
not about making money. It’s not about using your guns and
ammunition. It’s about how do we save lives. How do we save your
families’ lives, and how we can save our employees’ lives,”
Goschenick said. “I hope you’ll understand this in the future.”
Bass
Pro Shops/Cabela’s did not respond last week for that duel-chains’
comments regarding potential v=COVID-19-associated activities or
store closings. Only Bass Pro Shop’s Pennsylvania store is
shuttered as a result of that state’s gubernatorial order for the
closure of all non-essential businesses.
JFrischk@Ameritech.net
JFrischk4@gmail.com
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