Thursday, October 15, 2009

Pretty in Pink? (Not so fast)

The recent craze of painting, finishing, coloring all things outdoors in the color pink may not be such a red-hot deal.

Southwick Associates has conducted a survey of both anglers and hunters - male and female - about their thoughts on pink-colored outdoors gear which includes firearms and fishing tackle.

Pink is being used to attract females with often a bent toward breast cancer research and awareness.

The most popular color for purchasing hunting supplies is camouflage, Southwick found, favored by 62 percent of men and 60 percent of women. Only 15.4 percent of women hunters preferred pink.

Much the same is true for fishing tackle with the most popular color for both sexes being black. Only 16 percent of women chose pink fishing gear with lesser percentages selecting other bright colors.

Interestingly, however, both male sportsmen and female sportswomen believe that if pink is chosen to promote cancer awareness instead of just offering an attractive color then the sexes agree it isn't a bad idea. But by large minorities both men and women believe that offering pink just a color alternative was "condescending" to women.

Only when pink is attached to breast cancer awareness does it seem that the color is acceptable, notes also Tammy Sapp of the Womens' Outdoor Wire.

- Jeffrey L. Frischkorn

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